In June 2017, the European Union’s antitrust regulator hit Google with a record fine of €2.4 billion ($2.7 billion) for violating EU antitrust rules. The fine was related to Google’s online shopping service, which the EU alleged unfairly promoted its own shopping comparison service over those of competitors.
The European Commission found that Google had abused its dominant position in search by giving its own shopping comparison service an illegal advantage in search results. The Commission stated that Google had systematically given prominent placement to its own comparison shopping service while demoting rival services, which violated EU antitrust rules.
The fine was the largest ever imposed by the European Union for antitrust violations, and was part of a broader crackdown on US tech companies operating in the EU. Google has since appealed the decision, but the case remains ongoing.